Our Team
We aren’t your typical sales force. Everyone on A.M.A.’s team has lived on the other side of the fence, working in greenhouses, nurseries, garden centres, orchards and fields – you name it. We’re embedded in the industry, we speak your language, and we understand your needs. We use that knowledge to help work through your challenges and identify solutions that work best with what you’re growing.
Managing Directors
Connie Bradt-Monsma Managing Director, Sales & Administration
Connie co-owns A.M.A. with her husband, Rick, and is our fearless leader of sales and customer and supplier relations. Connie partners with customers on niche and large-scale projects to understand big-picture goals and develop custom programs.
Rick Bradt Managing Director, Marketing & Corporate Secretary
Rick co-owns A.M.A. with his wife, Connie, and is our resident jack-of-all-trades. Rick heads up marketing and corporate planning and works with our network to develop innovative and special projects, including the RootSmart™ propagation tray and organic certification.
Customer Service & Sales
Janan Alles Manager, Growing Containers, Soils & Equipment
Janan has more than 18 years of experience in the greenhouse industry and has been a vital member of the A.M.A. team since 2006. When asked to describe her role, Janan said, “Finding the best possible products for our customers.” That about sums it up!
Shawn Mallen Manager, Hydroponics & Manufacturing
Shawn has more than 20 years of greenhouse experience, from cut flowers to bedding plants to vegetable propagation and production. Shawn has been expanding A.M.A.’s hydroponics business since 2007, helping customers source the best solutions for their crop and system.
Craig Willett Manager, Ellepots & Pre-fill
Craig has more than 34 years of experience working in propagation, nursery production and landscaping, and is our resident tree expert. He can help you build custom pre-fill programs as well as RootSmart™ and Ellepots by A.M.A. programs.
Sarah Bradt Environment & Sustainability
Sarah brings a diverse background in sustainability planning and customer service to A.M.A.’s team. Sarah steers our green initiatives and supports our online customers by connecting them with the right resources.
Alex Frew Customer Service & Sales Support
Alex Frew joined A.M.A. after graduating from the University of Guelph with a Bachelor of Science in Agriculture in 2017. She has a passion for science and innovation in horticulture and applies her innovative thinking to A.M.A. customer needs.
Logistics & Production
John Sebele Warehouse Supervisor
John plays the pivotal role of ensuring our orders get to you on time and in top-notch condition. With A.M.A. since 2018, John assures the smooth operation of shipping, receiving, property maintenance and warehousing.
Rene van Paassen Production Supervisor
Rene oversees A.M.A.’s production and our hard-working, dedicated warehouse teams. He ensures that Ellepot, stonewool, pre-fill and Al’s Flower Pouch orders are completed on time and meet customer specifications and quality standards.
Accounting Department
Charlene Floreno
Charlene has been with A.M.A. since 2012 and oversees the accounting department.
Kim Rutgers
In addition to providing accounting support, Kim manages A.M.A.’s human resources needs, hiring and onboarding top talent from around the world to support our sales, marketing and warehouse teams. Kim has an Honours degree in Business from the University of Windsor with a concentration in Human Resources.
Marketing & Public Relations
Lisa Janzen Advertising & Promotion
Lisa is a talented, detail-oriented creative and the brains behind A.M.A. branded materials. She has an eye for shapes, colours and concepts, and leads A.M.A.’s advertising and photography activities.
Elise Johnson Manager, Communications & Marketing
Elise is an experienced professional communicator, digital media marketer and copywriter. She drives A.M.A.’s communications and marketing activities, including strategy, content marketing and media relations.
Ally DiMenna Marketing & Customer Service Associate
Ally brings her design thinking, digital media, and customer service skills to our team as our Marketing & Customer Service Associate. She is currently attending Ryerson University for Business Management with a major in Entrepreneurship & Innovation.