Lead times in some categories are longer than usual.
Please place orders early, especially for nursery containers. Now taking orders for 2023. Read More.
Our Team
We aren’t your typical sales force. Everyone on A.M.A.’s team has lived on the other side of the fence, working in greenhouses, nurseries, garden centres, orchards and fields you name it. We’re embedded in the industry, we speak your language, and we understand your needs. We use that knowledge to help work through your challenges and identify solutions that work best with what you’re growing.
Managing Directors
Connie Bradt-Monsma Managing Director, Sales & Administration
Connie co-owns A.M.A. with her husband, Rick, and is our fearless leader of sales and customer and supplier relations. Connie partners with customers on niche and large-scale projects to understand big-picture goals and develop custom programs.
Rick Bradt Managing Director, Marketing & Corporate Secretary
Rick co-owns A.M.A. with his wife, Connie, and is our resident jack-of-all-trades. Rick heads up marketing and corporate planning and works with our network to develop innovative and special projects, including the RootSmart™ propagation tray and organic certification.
Customer Service & Sales
Janan Alles Manager, Growing Containers, Soils & Equipment
Janan has more than 18 years of experience in the greenhouse industry and has been a vital member of the A.M.A. team since 2006. When asked to describe her role, Janan said, “Finding the best possible products for our customers.” That about sums it up!
Shawn Mallen Manager, Hydroponics & Berries
Shawn has more than 20 years of greenhouse experience, from cut flowers to bedding plants to vegetable propagation and production. Shawn has been expanding A.M.A.’s hydroponics business since 2007, helping customers source the best solutions for their crop and system.
Craig Willett Manager, Ellepots & Pre-fill
Craig has more than 34 years of experience working in propagation, nursery production and landscaping, and is our resident tree expert. He can help you build custom pre-fill programs as well as RootSmart™ and Ellepots by A.M.A. programs.
Alex Frew Customer Service & Sales Support
Alex Frew joined A.M.A. after graduating from the University of Guelph with a Bachelor of Science in Agriculture in 2017. She has a passion for science and innovation in horticulture and applies her innovative thinking to A.M.A. customer needs.
Amanda Wolfe Customer Service & Sales Associate
Amanda joined A.M.A. in the fall of 2020, coming to us from a Kingsville-area greenhouse vegetable grower. She brings customer service with a capital 'S.' Amanda handles Al’s Flower Pouch and helps you get to the right person on our team to handle your questions.
Logistics & Production
John Sebele Warehouse Supervisor
John plays the pivotal role of ensuring our orders get to you on time and in top-notch condition. With A.M.A. since 2018, John assures the smooth operation of shipping, receiving, property maintenance and warehousing.
Rene van Paassen Production Supervisor
Rene oversees A.M.A.’s production and our hard-working, dedicated warehouse teams. He ensures that Ellepot, stonewool, pre-fill and Al’s Flower Pouch orders are completed on time and meet customer specifications and quality standards.
Jeff Maling Purchasing & Inventory Coordinator
Jeff joined us in the fall of 2020, following several years teaching in Indonesia, where he started a family and made the move back to Canada in 2019 and has seen our industry from the perspective of bee supply.
Accounting Department
Charlene Floreno
Charlene joined A.M.A. in 2012 coming from a large local grower. She oversees our accounting functions, keeping us on track, correct and current.
Chantelle Wigle Accounts Receivable
Chantelle joined A.M.A. in 2022 and works closely with customers to coordinate invoicing, statements, our FCC program and more. Also supporting our human resources needs, Chantelle brings an incredible mix of warmth, solutions-thinking and attention to detail to our team.
Marketing & Public Relations
Lisa Janzen Advertising & Promotion
Lisa is a talented, detail-oriented creative and the brains behind A.M.A. branded materials. She has an eye for shapes, colours and concepts, and leads A.M.A.’s advertising and photography activities.
Elise Johnson Manager, Communications & Marketing
Elise is an experienced professional communicator, digital media marketer and copywriter. She drives A.M.A.’s communications and marketing activities, including strategy, content marketing and media relations.