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Our Team

We aren’t your typical sales force. Everyone on A.M.A.’s team has lived on the other side of the fence, working in greenhouses, nurseries, garden centres, orchards and fields – you name it. We’re embedded in the industry, we speak your language, and we understand your needs. We use that knowledge to help work through your challenges and identify solutions that work best with what you’re growing.

Managing Directors

Connie Bradt-Monsma
Connie Bradt-Monsma Managing Director, Sales & Administration

Connie co-owns A.M.A. with her husband, Rick, and is our fearless leader of sales and customer and supplier relations. Connie partners with customers on niche and large-scale projects to understand big-picture goals and develop custom programs.

Rick Bradt
Rick Bradt Managing Director, Marketing & Corporate Secretary

Rick co-owns A.M.A. with his wife, Connie, and is our resident jack-of-all-trades. Rick heads up marketing and corporate planning and works with our network to develop innovative and special projects, including the RootSmart™ propagation tray and organic certification.

Customer Service & Sales

Janan Alles
Janan Alles Manager, Growing Containers, Soils & Equipment

Janan has more than 18 years of experience in the greenhouse industry and has been a vital member of the A.M.A. team since 2006. When asked to describe her role, Janan said, “Finding the best possible products for our customers.” That about sums it up!

Shawn Mallen
Shawn Mallen Manager, Hydroponics & Manufacturing

Shawn has more than 20 years of greenhouse experience, from cut flowers to bedding plants to vegetable propagation and production. Shawn has been expanding A.M.A.’s hydroponics business since 2007, helping customers source the best solutions for their crop and system.

Craig Willett
Craig Willett Manager, Ellepots & Pre-fill

Craig has more than 34 years of experience working in propagation, nursery production and landscaping, and is our resident tree expert. He can help you build custom pre-fill programs as well as RootSmart™ and Ellepots by A.M.A. programs.

Anne Marie Klaas
Anne Marie Klaas Purchasing & Inventory Coordinator

Our resident flower expert, Anne Marie has a passion for all things that bloom and has been immersed in the horticulture industry for 24 years. She ensures our warehouses are stocked and supports container sales and custom trays, flats and Ellepots programs.

Kasi Coulter
Kasi Coulter Customer Service & Sales Support

Kasi’s is the voice you most likely hear on the other end of the phone when you call A.M.A. She is our warm welcome, our front-desk triage and our all-around office and customer service support.

Sarah Bradt
Sarah Bradt Environment & Sustainability

Sarah brings a diverse background in sustainability planning and customer service to A.M.A.’s team. Sarah steers our green initiatives and supports our online customers by connecting them with the right resources.

Alex Frew
Alex Frew Customer Service & Sales Support

Alex Frew joined A.M.A. after graduating from the University of Guelph with a Bachelor of Science in Agriculture in 2017. She has a passion for science and innovation in horticulture and applies her innovative thinking to A.M.A. customer needs.

Logistics & Production

John Sebele
John Sebele Warehouse Supervisor

John plays the pivotal role of ensuring our orders get to you on time and in top-notch condition. With A.M.A. since 2018, John assures the smooth operation of shipping, receiving, property maintenance and warehousing.

Rene van Paassen
Rene van Paassen Production Supervisor

Rene oversees A.M.A.’s production and our hard-working, dedicated warehouse teams. He ensures that Ellepot, stonewool, pre-fill and Al’s Flower Pouch orders are completed on time and meet customer specifications and quality standards.

Accounting Department

Charlene Floreno
Charlene Floreno

Charlene has been with A.M.A. since 2012 and oversees the accounting department.

Kim Rutgers
Kim Rutgers

In addition to providing accounting support, Kim manages A.M.A.’s human resources needs, hiring and onboarding top talent from around the world to support our sales, marketing and warehouse teams. Kim has an Honours degree in Business from the University of Windsor with a concentration in Human Resources.

Marketing & Public Relations

Lisa Janzen
Lisa Janzen Advertising & Promotion

Lisa is a talented, detail-oriented creative and the brains behind A.M.A. branded materials. She has an eye for shapes, colours and concepts, and leads A.M.A.’s advertising and photography activities.

Elise Johnson
Elise Johnson Manager, Communications & Marketing

Elise is an experienced professional communicator, digital media marketer and copywriter. She drives A.M.A.’s communications and marketing activities, including strategy, content marketing and media relations.

Opportunities

Do you want to help drive the future of horticulture? Do you share A.M.A.’s values? Then we want you to work with us!