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Our Team

We aren’t your typical sales force. Everyone on A.M.A.’s team has lived on the other side of the fence, working in greenhouses, nurseries, garden centres, orchards and fields you name it. We’re embedded in the industry, we speak your language, and we understand your needs. We use that knowledge to help work through your challenges and identify solutions that work best with what you’re growing.

Managing Directors

Connie Bradt-Monsma
Connie Bradt-Monsma Managing Director, Sales & Administration

Connie co-owns A.M.A. with her husband, Rick, and is our fearless leader of sales and customer and supplier relations. Connie partners with customers on niche and large-scale projects to understand big-picture goals and develop custom programs.

Rick Bradt
Rick Bradt Managing Director, Marketing & Corporate Secretary

Rick co-owns A.M.A. with his wife, Connie, and is our resident jack-of-all-trades. Rick heads up marketing and corporate planning and works with our network to develop innovative and special projects, including the RootSmart™ propagation tray and organic certification.

Customer Service & Sales

Janan Alles
Janan Alles Manager, Growing Containers, Soils & Equipment

Janan has more than 18 years of experience in the greenhouse industry and has been a vital member of the A.M.A. team since 2006. When asked to describe her role, Janan said, “Finding the best possible products for our customers.” That about sums it up!

Shawn Mallen
Shawn Mallen Manager, Hydroponics & Berries

Shawn has more than 20 years of greenhouse experience, from cut flowers to bedding plants to vegetable propagation and production. Shawn has been expanding A.M.A.’s hydroponics business since 2007, helping customers source the best solutions for their crop and system.

Alex Frew
Alex Frew Customer Service & Sales Associate

Alex Frew joined A.M.A. after graduating from the University of Guelph with a Bachelor of Science in Agriculture in 2017. She has a passion for science and innovation in horticulture and applies her innovative thinking to A.M.A. customer needs.

Luke Riddell
Luke Riddell Customer Service & Sales Associate

A Niagara College Greenhouse Technician graduate with extensive greenhouse experience, Luke has a passion for propagation and “anything with leaves”. An avid grower himself, he’s the go-to guy for A.M.A.’s propagation and pre-fill programs. Luke can help you think outside the box and customize your Ellepots by A.M.A. program to best suit your crop.

Amanda Wolfe
Amanda Wolfe Customer Service & Sales Associate

Amanda joined A.M.A. in the fall of 2020, coming to us from a Kingsville-area greenhouse vegetable grower. She brings customer service with a capital 'S.' Amanda handles Al’s Flower Pouch and helps you get to the right person on our team to handle your questions.

Rose Mitchell
Rose Mitchell Customer Service & Sales Associate

Rose joined us in December 2023 and brings a very friendly smile and a great personality with her. Rose is filling in while Amanda is on maternity leave, learning our business, who our customers and suppliers are and learning about our large product line. She is also the happy voice you hear when you call.

Logistics & Production

Jeff Maling
Jeff Maling Warehouse Supervisor

Jeff joined us in the fall of 2020, following several years teaching in Indonesia, where he started a family and made the move back to Canada in 2019 and has seen our industry from the perspective of bee supply. Jeff plays the pivotal role of ensuring our orders get to you on time and in top-notch condition. He assures the smooth operation of shipping, receiving, property maintenance and warehousing.

Vita Fiore
Vita Fiore Purchasing & Inventory Coordinator

Vita Fiore brings her friendly, easy-going personality to A.M.A. as she takes on a new role in the office. We are glad to have her back as a vital part of our team. Vita enjoys helping out in the community where she can, and also taking trips around the world with her family.

Accounting Department

Charlene Floreno
Charlene Floreno

Charlene joined A.M.A. in 2012 coming from a large local grower. She oversees our accounting functions, keeping us on track, correct and current.

Marketing & Public Relations

Lisa Janzen
Lisa Janzen Advertising & Promotion

Lisa is a talented, detail-oriented creative and the brains behind A.M.A. branded materials. She has an eye for shapes, colours and concepts, and leads A.M.A.’s advertising and photography activities.

Elise Johnson
Elise Johnson Manager, Communications & Marketing

Elise is an experienced professional communicator, digital media marketer and copywriter. She drives A.M.A.’s communications and marketing activities, including strategy, content marketing and media relations.

Career Opportunities

Do you want to help drive the future of horticulture? Do you share A.M.A.’s values? Then we want to hear from you! See our career opportunities here.