2020 has been a challenging year for many in our industry. It has tested our endurance, patience and trust in one another. But in the wake of the global COVID-19 pandemic, one thing that we’ve been inspired by is the incredible amount of collaboration, innovation and entrepreneurship across our industry. Taken together, this approach to horticulture will help us drive long-term success and impact in key areas like sustainability.
This month, A.M.A. managing director Connie Bradt sat down with the team at Hortidaily to talk about the impacts of COVID-19, and the need to cultivate a culture of collaboration and long-term thinking in horticulture.
“COVID-19 has reinforced for us the importance of collaboration. We aren’t just moving widgets from one door to the next. We’re supporting each other to get through real challenges and drive impactful innovations that can have lasting change on our industry.”
Connie Bradt, Managing Director, A.M.A. Horticulture Inc.
Collaboration, Connie says, is a key ingredient to developing holistic sustainable solutions that benefit both the grower and the environment. “We look at their whole set-up and needs and try to think about solutions that will reduce inputs in production and afterwards. This is win-win for the grower, and for the environment.” One example? The H2O Labour-Saver Hanging Basket – it reduces watering by up to 50% (see more in this case study from the City of Edmonton).
Read the full Hortidaily article
Read the full interview with Hortidaily author Marlies Guiljam.