In 2019,we changed our name to A.M.A. Horticulture Inc. to better reflect our focus on delivering innovative solutions to growers in the horticulture industry. With that name change came a new brand identity and, now, a new A.M.A. website.
“The horticulture industry continues to evolve, with new technologies coming into use, new niche markets opening up and next generation growers joining family farms,” says Connie Bradt, who co-manages A.M.A. together with her husband Rick Bradt. “At A.M.A., we embrace change and growth, and wanted our website to reflect that.”
Launched today, the new A.M.A. website was built with input from growers and support from across the A.M.A. team. More than a simple face-lift, the website enables easy search and navigation to help customers discover A.M.A.’s many solutions for growers across the horticulture industry.
A.M.A. is committed to always growing and always learning, and information, knowledge and storytelling are important components of the new website, with a dedicated news, events and video content, case studies, product tips and other product resources.
“It has been a very collaborative process, beginning with a grower survey at the Canadian Greenhouse Conference in 2018 and significant input from the A.M.A. team and others along the way,” says Elise Johnson, manager of marketing and communications for A.M.A. “Having a variety of perspectives has helped us build a website that gives growers what they need while reflecting who we are as an organization.”
A.M.A. thanks all those who have contributed to the new website and welcomes customer feedback to continue to provide solutions that will help drive grower success.